Email marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals or subscribers with the intention of promoting products, services, or engaging with the audience. It is commonly used by businesses and organizations to build relationships with customers, increase brand awareness, drive traffic to websites, and generate sales or leads.
Email marketing is a digital marketing strategy that involves sending commercial messages or promotional content to a group of individuals via email. It is a direct form of advertising that allows businesses to communicate with their audience, nurture customer relationships, and promote their products or services.
In email marketing, businesses typically collect email addresses from customers or potential customers who have willingly opted in to receive communications. These email addresses are then used to create a mailing list or subscriber base. Marketers can segment the list based on various criteria such as demographics, preferences, or past interactions to tailor the content and offers to specific groups.