It's All About Lead Generation
Lead generation refers to the process of attracting and capturing potential customers, known as leads, who have shown interest in a product, service, or brand through advertising efforts. It involves using advertising strategies and tactics to generate inquiries or expressions of interest from individuals who may have the potential to become customers. Lead generation in advertising marketing aims to identify and collect contact information, such as names and email addresses, to initiate further communication and nurture the leads toward conversion.