Mobile advertising marketing refers to the practice of promoting products, services, or brands through mobile devices such as smartphones and tablets. It leverages the ubiquity and personal nature of mobile devices to reach and engage with a target audience effectively. Mobile advertising encompasses various formats, including display ads, video ads, native ads, in-app ads, SMS (text message) marketing, and mobile search ads. These ads are typically delivered within mobile apps, mobile websites, or as push notifications to users’ devices. One of the key advantages of mobile advertising is its ability to reach consumers anytime, anywhere. With the widespread adoption of smartphones, people are constantly connected to their devices, making it an ideal platform for marketers to deliver targeted messages. Mobile ads can be tailored based on users’ location, demographic information, interests, or browsing behavior, allowing for precise targeting and relevant content delivery.